News Releases

New online resources now available to address risks associated with distracted driving

Jan 17, 2018
6:00am

OTTAWA AND GUELPH, ON, Jan. 17, 2018 /CNW/ - Canadian Coalition on Distracted Driving (CCDD) today launched a new web-based information hub at www.diad.tirf.ca/ehub. It was designed as a resource with tools to help governments and interested stakeholders develop effective strategies to reduce distracted driving. The hub contains the latest research, stats and data on distracted driving, laws and penalties in Canada, and a variety of educational tools and resources. This initiative is led by the Traffic Injury Research Foundation (TIRF), and its Drop It And Drive® program, in partnership with The Co-operators.

Despite increasing fines and penalties for distracted driving, nearly one in four fatal crashes in 2013 involved distraction. Concern continues to grow as an increasing number of jurisdictions across the country report that distraction is a leading factor in road fatalities. "All agencies are incredibly concerned about the safety of Canadians, their workforce, and their families and friends. Everyone has the same questions about the size of the problem, what is known, what data are available, and what strategies can reduce distracted driving," said Robyn Robertson, TIRF president and CEO. "We designed the E-Hub so organizations can spend less time looking for answers and more time working on solutions." 

The CCDD is a coalition of concerned organizations that spans several sectors including education, enforcement, academia, government, health and industry, including insurance, automotive and trucking industries, and the not-for-profit sector. "As an insurer of over a million vehicles in Canada, we have a significant responsibility to educate Canadians about the risks posed by distracted driving. Consider that a driver traveling at 100km/hr travels the length of a hockey rink within just two seconds while distracted. It's easy to see why distracted driving is a recipe for disaster," said Rob Wesseling, president and CEO of The Co-operators. "The work of the CCDD continues to provide actionable solutions that communities and workplaces can embrace to help resolve this growing issue, and make meaningful changes to protect drivers and pedestrians."

In March 2017, the CCDD released a National Action Plan on Distracted Driving, and the new E-Hub was just one of the components. The E-Hub resource is housed on the newly designed Drop It And Drive® website at www.diad.tirf.ca. It contains a wealth of information that is relevant across sectors, disciplines and communities of practice. It includes summaries of more than 100 research studies and articles along with links to full studies and the organizations that produced them. Access is also provided to examples of educational resources and tools that are available, the latest data that have been published, and current laws and penalties across the country.   

In addition to the fully bilingual fact sheets that were released by the CCDD in November, other elements of the Action Plan are also underway. A call to action for health practitioners was published in the Journal of Orthopaedic Physical Sports Therapy. Work groups involving insurance, enforcement, the trucking industry and health professionals are being established to increase awareness in these sectors and build partnerships to reduce distracted driving. The third annual meeting of the CCDD is scheduled for Spring 2018 and will focus on technologies and their role in reducing distracted driving.  

CCDD fact sheets

National Action Plan & 15-point Action Plan

About the Traffic Injury Research Foundation:
The mission of the Traffic Injury Research Foundation (TIRF) is to reduce traffic-related deaths and injuries. TIRF is an independent, charitable road safety research institute. Since its inception in 1964, TIRF has become internationally recognized for its accomplishments in identifying the causes of road crashes and developing programs and policies to address them effectively.

About The Co-operators: 
The Co-operators Group Limited is a Canadian co-operative with more than $48 billion in assets under administration. Through its group of companies, it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is well known for its community involvement and its commitment to sustainability. The Co-operators is listed among the Best Employers in Canada by Aon Hewitt and Corporate Knights' Best 50 Corporate Citizens in Canada. For more information, visit  www.cooperators.ca.

SOURCE The Co-operators

For further information: Karen Bowman, Director, Marketing and Communications, Traffic Injury Research Foundation, 613-238-5235 (office), 1-877-238-5235 (toll-free), 1-613-238-5292 (fax); Leonard Sharman, The Co-operators, 519-767-3937


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