Apr 22, 2008
ST. CATHARINES, ON, April 22 /CNW/ - Juno Award winner Mitch Dorge, former drummer of Emmy-nominated Crash Test Dummies, is bringing his In-Your-Face and Interactive presentation to schools in St. Catharines next week as part of his Life Choices campaign aimed at Canadian youth. Dorge recently teamed up with The Co-operators and is taking his advocacy for responsible decision-making to high schools across the country. He sought out the leading insurance co-operative knowing that its emphasis on youth empowerment meshes well with his positive message. "It was a natural fit," Dorge said of his partnership with The Co-operators. "They were looking for innovative ways to engage young people and offer them alternative perspectives on important decisions. This was a great opportunity for us to work together." The presentation itself is tailored to meet the needs of the participating schools. Normally, students rotate in and out of the presentation by grade level throughout the course of a half day. Topics covered include drug and alcohol awareness, driving safety, and goal setting. Sponsored by The Co-operators, Agent Leah Cochrane understands the significance Mitch will bring to the schools. "As a rock star and a very charismatic individual, Mitch is just the type of person who can get through to teenagers and make a real difference in their lives," stated Cochrane. "That's why I'm thrilled to help bring Mitch to St. Catharines." Youth living in the information age are bombarded with more information and controversy than ever before. Young Canadians are forced to make important social and educational decisions every day, too often without the support of positive and credible mentors. Mitch Dorge is out to shed some light on the power of positive thinking and self awareness. The Co-operators is proud to support his innovative and interactive campaign to engage Canadian youth. Mitch's schedule is as follows: April 23 9:00-11:00am - Governor Simcoe Secondary School, St. Catharines April 23 1:00-3:00pm - Lakeport Secondary School, St. Catharines About The Co-operators: Based in Guelph, Ontario, The Co-operators is a group of Canadian companies offering home, auto, life, travel, group, commercial and farm insurance, as well as investment products. With assets of more than $7 billion, The Co-operators is owned by a group of Canadian co-operatives, credit unions and like-minded organizations. It is well known for its community involvement, and is listed among the 50 Best Employers in Canada.
For further information: Erin Stewart, District Coordinator, The Co-operators, (905) 390-1229; Mitch Dorge, Cell: (204) 295-9636