Oct 3, 2007
GUELPH, ON, Oct. 3 /CNW/ - Juno Award winner Mitch Dorge, former drummer of Emmy-nominated Crash Test Dummies, is bringing his 'in-your-face and interactive' presentation to Guelph schools beginning today as part of his Life Choices campaign aimed at Canadian youth. Dorge recently teamed up with The Co-operators and is taking his advocacy for responsible decision-making to high schools across the country. He sought out the leading insurance co-operative knowing that its emphasis on youth empowerment meshes well with his positive message. "It was a natural fit," Dorge said of his partnership with The Co-operators. "They were looking for innovative ways to engage young people and offer them alternative perspectives on important decisions. This was a great opportunity for us to work together." The presentation itself is always tailored to meet the needs of the participating school. Normally, students will rotate in and out of the presentation by grade level throughout the course of a half day. Topics covered include drug and alcohol awareness, driving safety, goal setting and safe sex. Kathy Bardswick, president and CEO of The Co-operators, comments on her organization's enthusiasm about the drummer's campaign. "Mitch is an energetic personality with a great message. As a successful musician, he's poised to be a very positive influence on our young people. We're glad to support his efforts by bringing his unique message to a broader audience." Youth living in the information age are bombarded with more information and controversy than ever before. Young Canadians are forced to make important social and educational decisions every day, too often without the support of positive and credible mentors. Mitch Dorge is out to shed some light on the power of positive thinking and self awareness. The Co-operators is proud to support his innovative and interactive campaign to engage Canadian youth. Mitch's Guelph schedule is as follows: October 3 - John F. Ross CVI October 4 - Our Lady of Lourdes October 5 - College Heights October 9 - St. James October 10 - Centennial CVI October 25 - Bishop Macdonell About The Co-operators: Based in Guelph, Ontario, The Co-operators is a group of Canadian companies offering home, auto, life, group, commercial and farm insurance, as well as investment products and property development. With assets of more than $7 billion, The Co-operators is owned by a group of Canadian co-operatives, credit unions and like-minded organizations. It is well known for its community involvement, and is listed among the 50 Best Employers in Canada.
For further information: Leonard Sharman, The Co-operators, 1-877-795-7272, ext. 2707; Mitch Dorge, Cell: (204) 295-9636