GUELPH, ON, July 27, 2015 /CNW/ - As part of its commitment to serving its membership and the co-operative sector, The Co-operators today introduced enhancements to its Member Benefits Program. The changes provide exclusive, value-added coverage and savings on a wide range of insurance and related products and services to individuals who are members of participating member organizations of The Co-operators.

A new Member Benefits discount has been introduced for farm and home insurance policies, adding value for members of participating member organizations, and promoting the importance of risk management and loss prevention.

As The Co-operators has a number of members from the agricultural sector, the Member Benefits Program now provides their farmer members with access to up to 30 additional or broadened coverages under its farm and hobby farm insurance policies at a reduced price. In addition, a 10 per cent discount is now provided on all travel insurance policies, and the emergency worldwide coverage has been increased to $10 million.

"Meeting the needs of our members by providing products and services tailored to them is a high priority for The Co-operators, is a key way that we are bringing the co-op advantage to life," said Kathy Bardswick, president and CEO of The Co-operators. "By enhancing our Member Benefits Program, we are offering greater value to our member organizations and their members."

A new addition to the Member Benefits Program is Executor EASE, a program that offers clients who are executors access to support and advice when they undertake the responsibility of administering an estate. The no-cost consultation with a personal trust consultant is a valuable service, as people often do not realize all that is involved in acting as an executor until they have to go through the process.

Clients who are members of participating member organizations are encouraged to inform their Co-operators advisor in order to access the enhanced benefits. Existing clients will have them automatically applied.

The membership of The Co-operators includes Canadian co-operatives, credit union centrals and representative farm organizations. From communities across the country, they represent a variety of sectors, including agriculture, finance, service, retail and consumer, health and labour.

About The Co-operators:
The Co-operators Group Limited is a Canadian-owned co-operative with more than $40 billion in assets under administration. Through its group of companies it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is well known for its community involvement and its commitment to sustainability. The Co-operators is listed among the 50 Best Employers in Canada by Aon Hewitt; Corporate Knights' Best 50 Corporate Citizens in Canada; and the Top 50 Socially Responsible Corporations in Canada by Sustainalytics and Maclean's magazine. For more information visit www.cooperators.ca.

SOURCE The Co-operators