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The Co-operators launches new marketing campaign in Quebec

Oct 4, 2016

MONTREAL, Oct. 4, 2016 /CNW/ - The Co-operators has launched a new marketing campaign in Quebec emphasizing that in today's fast-paced world, the co-operative insurance company can handle the stress for its clients, leaving them with more time to relax and take care of what matters most. Under a theme of Let us handle the stress, the campaign includes three new television ads. The calm, soothing commercials started running this month throughout the province, and are supported with digital online promotions.

Known in Quebec as providing "insurance as human as you are," The Co-operators offers a full range of insurance and investment products and services throughout the province. The new campaign reinforces the role that insurance plays in protecting individuals and families, allowing them to worry less about these things and focus more on the things that bring enjoyment to their lives.

"Insurance is really about peace of mind; about knowing that if something goes wrong, you and your loved ones are protected," explained Karine Potvin, manager of marketing programs at The Co-operators. "We make things easy for our clients, and handle the stress so that they have less to worry about. The tranquil style of the ads reflects that, and contrasts sharply with the typical noisy, fast-paced ads we've grown accustomed to seeing on television."

Through its network of advisors, The Co-operators offers investment products as well as a range of insurance products and services including home, auto, business and life insurance. For more information, or to find an advisor near you, visit

About The Co-operators:
The Co-operators Group Ltd. is a Canadian co-operative with more than $44 billion in assets under administration. Through its group of companies it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is well known for its community involvement and its commitment to sustainability. The Co-operators is listed among the Best Employers in Canada by Aon Hewitt; Corporate Knights' Best 50 Corporate Citizens in Canada; and the Top 50 Socially Responsible Corporations in Canada by Sustainalytics and Maclean's magazine. For more information, visit

SOURCE The Co-operators

For further information: Karine Potvin, The Co-operators, Phone: 514-678-2667

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