GUELPH, ON, Oct 6 /CNW/ - The Co-operators today launched Mobile Assist, an iPhone application that enables clients to submit home and auto insurance claims using their iPhone, iPad or iPod Touch. The free application, which can be downloaded from the Apple Store at www.apple.com, provides a new option for clients to interact with their insurance company on their own terms.

After downloading the Mobile Assist, clients can input their basic home and auto insurance information into their profile so that it's readily available should they need to submit a claim. The application will guide them through the process, prompting them to provide the necessary details. The claim will then be submitted directly through a secure transmission, along with photos taken with their device. Alternatively, they may select the one-touch dialling option to speak to a Co-operators representative and submit their claim over the phone.

"Canadians are leading increasingly fast-paced lives. Whether our clients want to drop by an agent's office, phone us or deal with us online, they should - and do - have the choice," said Kathy Bardswick, president and CEO of The Co-operators. "Co-operators Mobile Assist puts claims reporting in the palm of their hand."

The application can be used by home and auto insurance clients of Co-operators General Insurance Company throughout Canada. Claims can also be submitted through local Co-operators agents, online at www.cooperators.ca, and by calling 1-800-NU-CLAIM or, in Quebec, 1-877-594-COOP.

Admob, an agency that tracks Internet traffic from mobile devices, reported in February 2010 that iPhones accounted for 80 per cent of all online activity from smartphones in Canada. In addition to all versions of the iPhone, Mobile Assist is also accessible on all versions of the iPad and iPod Touch.

About Co-operators General Insurance Company:
Co-operators General Insurance Company is a leading Canadian-owned multi-product insurance company with more than $5 billion in assets and 487 exclusive agents serving communities throughout Canada. Co-operators General is part of The Co-operators Group, a national group of companies owned by 47 Canadian co-operatives, credit union centrals and like-minded organizations. It is well known for its community involvement, its commitment to contributing to a more sustainable tomorrow, and is listed among the 50 Best Employers in Canada.