GUELPH, ON, Sept. 24 /CNW/ - Seeking to build upon the success of its
recently concluded award-winning Heritage Brand Campaign, The Co-operators
launched a new national television advertising campaign today. Two new
30-second commercials premiering today emphasize the breadth of financial
security products and services offered by The Co-operators, the leading
Canadian-owned multi-product insurance company.
    The two English language ads will air for an initial nine-week period on
major networks and specialty channels as well as during selected programming
regionally. The campaign will run for two to three years, with additional
spots to be added during that period.
    "The new ads reflect the fact that Canadian families, who are typically
busy and hard-working, have a wide variety of insurance and financial security
concerns," explained Rob Martin, director of marketing strategy and brand
management for The Co-operators. "The message is that Co-operators agents have
an extremely broad range of products from which to create insurance and
investment plans that allow Canadians to lead their lives and focus on what's
important to them, with the peace of mind that comes with knowing their
family's financial security is protected."
    The products and services offered by The Co-operators include auto, home,
life, farm, commercial, travel and other types of insurance, as well as wealth
management services. Highlighting the organization's offerings is a new
approach, as the previous campaign highlighted The Co-operators rich history
and values through the telling real-life stories from its past.
    "Whereas the Heritage Campaign was all about the values our organization
is founded upon, the new ads highlight the value we offer to Canadians and
their families," said Martin. "Presented in an entertaining and light-hearted
way, the spots also reflect the approachability of Co-operators agents and
their friendly yet professional manner."
    The new ads can be viewed at www.cooperators.ca.

    About The Co-operators:

    The Co-operators is the leading Canadian-owned multi-product insurance
company. Co-operatively owned by a group of Canadian co-operatives, credit
unions and like-minded organizations, The Co-operators is an Imagine Caring
Company, well known for its community involvement.

For further information: Leonard Sharman, The Co-operators,
1-877-795-7272, ext. 2707