TIC highlights expertise with exciting new brand, website
Apr 9, 2013
TORONTO, April 9, 2013 /CNW/ - TIC Travel Insurance (TIC) has launched an exciting new brand that tells a more dynamic story about who they are and what they're all about. The company introduced their brand in a big way with the debut of a new website designed to provide an enhanced online experience while strengthening their web presence.
The new brand centres around TIC's travel insurance expertise. This, combined with the company's new tagline "We know.", is the ideal platform for making a statement that resonates with their partners and travellers.
"Travel insurance is everything we do so our new brand is one that truly fits us. It highlights the fact that we know our job and we do it well on behalf of our partners and their clients," says David Hartman, President of TIC. "Our new brand is the right vehicle to help build stronger partner relationships, spread the value and benefits of travel insurance and support our future growth."
TIC's unique focus on travel insurance means their employees are highly knowledgeable and skilled at delivering products, service and support. From offering industry insight and assistance that helps partners grow their business to lending a helping hand to make their clients' situations better, TIC's employees demonstrate their expertise every day. By conveying these qualities with care, TIC ensures partners and travellers know TIC's team will be there when they need them.
www.travelinsurance.ca is one of the first expressions of TIC's new brand. It offers a fresh look and new features that effectively highlight the company's strengths and capabilities. This includes engaging and user-friendly travel insurance-related information and support for travellers. Reflecting the value TIC places on their distribution partners, the site now also includes a secure partner hub with tools, information, learning and other resources that are accessible quickly, easily and conveniently - all in one place.
"We look to our brand to ensure we're delivering a consistent experience that makes it easy to do business with us - whether by phone, online or in speaking to us in person."
About TIC travel Insurance Coordinators
TIC is a travel insurance company. Our expertise comes from our more than 50 years of providing nothing but Canadian travel health insurance solutions. We take pride in being the caring, helpful experts travellers can rely on to help them enjoy a worry free experience. After all, we know that having a safe and enjoyable trip is what travelling is all about.
TIC is 100% owned by The Co-operators Life Insurance Company, which is part of The Co-operators Group Limited, one of Canada's largest, Canadian-owned, multi-product insurers.
SOURCE: The Co-operators
For further information:
Debbie Robinson, Marketing Manager
(416) 340-1655, extension 652357