New car seat safety website launched to save Canadian children's lives
Oct 15, 2009
"This new site provides yet another avenue to ensure that parents and caregivers across the country can access important child safety information," says
The website includes Car Seat Safety Check, the instructional video released last year that provides step-by-step instructions for selecting appropriate car seats and installing them properly. The DVD was released by The Co-operators and ITSA last year, and is being made available online for the first time to make this important information available to more Canadian families.
"Motor vehicle crashes are a leading cause of death and injury in young children. A properly used child restraint can prevent up to 75 per cent of these deaths and injuries," says
Over the past 10 years, the Buckle Up Bears program has provided parents and caregivers with tools and support to confidently install their car seats. Representatives of The Co-operators, ITSA, local volunteers and dignitaries gathered in Guelph, Ontario today to celebrate the program's 10th anniversary.
About The Co-operators:
Based in Guelph, Ontario, The Co-operators is a group of Canadian companies offering home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators Group Limited is a 100 per cent Canadian-owned co-operative with assets of