New Co-operators website serves clients on their terms
Jul 6, 2011
GUELPH, ON, July 6, 2011 /CNW/ - The Co-operators today unveiled its completely rebuilt website: www.cooperators.ca. The fully bilingual site offers new services and features, along with a fresh look and feel, giving clients a new way to experience The Co-operators.
The rebuilt site is highly consumer driven, allowing users to quickly find the information and services they want. The site is easier to navigate, with more up-to-date information and new interactive services. Integrating a dynamic, client-focused website with a successful agency network and a robust telephone contact centre will provide a range of options for Co-operators clients.
"It has become a fast-paced digital world and people want to be able to choose how and when they interact with companies they do business with," said Kathy Bardswick, President and CEO of The Co-operators. "We are listening to our clients and working toward providing an integrated distribution model with more access, convenience and options to meet their needs. The website will be a key part of that, along with the service we provide in our agents' offices and over the phone."
A secure login feature allows clients to view summaries of their individual policies. More self-service tasks, which clients identified as priorities, will be made available in the coming months and years. These will include online services such as enhancements to the policy details available for viewing, quoting tools, payment options and policy document delivery.
The new site includes helpful information on the various types of insurance offered by The Co-operators including home, auto, life, farm, commercial, travel, health and group benefits, as well as investment products.
The demand for online access is growing. According to comScore Inc., Canadians spent an average of 42 hours a month online last year - more than people from any other country. A more consumer-focused, functional website allows clients to do their business on their own terms, 24 hours a day, seven days a week.
About The Co-operators:
The Co-operators Group Limited is a Canadian-owned co-operative with more than $40 billion in assets under administration. Through its group of companies it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is well known for its community involvement and its commitment to sustainability. The Co-operators is ranked #1 among the 50 Best Corporate Citizens in Canada by Corporate Knights, and listed among the 50 Best Employers in Canada. For more information visit www.cooperators.ca.
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